Build a cash flow system that actually pays you
Beginning March 4th, 2026
6 weekly live calls on Wednesday at 1pm CST
If you own a short term rental and feel like revenue is strong but cash flow is inconsistent, you are not alone.
Many STR owners grow quickly without building financial systems that support that growth. The result is stress, unpredictable income, and constant reinvestment without clarity on what you are actually earning.
This Profit First Accelerator is designed specifically for STR investors and operators who want to:
Pay themselves consistently
Build tax and reserve accounts with confidence
Understand their real operating margins
Make smarter decisions as they scale
Inside this training, you will learn how to apply Profit First principles to a short term rental business model, including how to allocate income, manage seasonal fluctuations, plan for maintenance and CapEx, and create long term financial stability.
Let’s be honest… real estate is full of people who are bold, scrappy and, often, winging it.
Even if you have a business or financial degree, many entrepreneurs never learn how to manage cash flow.
Here’s what we’ll build together… —>
a clean Profit First bank structure
clear allocation percentages for your portfolio (and a plan to get from where you are to your targets)
a plan to pay yourself consistently
capex and reserve fund targets
a monthly cash flow rhythm you can maintain
What’s Included:
6 live coaching sessions, 90 minutes each
Step-by-step implementation together
STR-specific templates and tools
Recordings if you miss a session
Q&A every week
Special guest session with a Profit First accountant
Dates:
March 4, 2025 - April 8, 2025
Time:
1:00pm - 2:30pm CST
Curriculum Snapshot
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Understand real margins and complete your Profit Assessment
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Set up the five core accounts and allocations (and any additional accounts we determine you need)
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Create a sustainable owner pay plan and stop putting yourself last
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Plan for replacements and seasonality, and create a rollout plan to get from where you are to your target reserves and allocations
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Get guidance on aligning Profit First with your books
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Monthly rhythm and 90-day roadmap
In real time, we will set up your real accounts, move real money, and build a system that fits how your business actually works.
Reviews
“My husband and I worked with Mellisa to implement Profit First in our STR business. This time with her was life changing. She helped us transform our back end financial process, creating clarity to our bottom line. Mellisa is a wealth of knowledge, experience and creative solutions.”
Ryan and Brittaney Hildebrand, Multiple STR Owners
“Working with Mellisa in the Profit First program was so lovely. I learned so much about different systems and ways to organize my complicated financial life. Mellisa is patient, wicked smart and has an ease about her that makes “getting your BIZ” together exciting rather than drudgery. I would recommend her to anyone interested in taking their business or financials to the next level.”
Niki Duncan, Realtor and STR Owner
Pricing
Pay in Full
$699
Payment Plan
2 payments of
$399
Registration closes March 1st
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and register.
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All sessions are recorded. Live participation is encouraged because you can ask questions about your specific properties, but you can absolutely complete the program on your own schedule. You’ll have access to the recordings after the cohort ends as well.
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No. This system is designed for owners who are busy running properties, not spreadsheets for fun. I will walk you through the setup step by step, and the tools are simple enough to maintain in about 1-2 hours/month
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Yes. Profit First works just as well for one STR as it does for a portfolio. In fact, starting early makes it easier to grow without developing habits that are hard to unwind later.
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Great. Profit First does not replace your accounting. It sits in front of it as a cash flow system. We will talk about how to integrate this with QuickBooks or whatever system you already use, and there is a session with a Profit First accountant to answer technical questions.
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That is one of the main problems we solve. You will learn how to use allocation percentages and reserve accounts to smooth out slow months so owner pay is not dependent on whether this weekend filled.
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Yes. We will cover structures for multiple owners, management fees, and how to handle properties that sit inside a larger business. The system can be customized to your situation. We do recommend that all partners be on board to implement the system.
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Plan on 90 minutes for the live session and about 45 to 60 minutes of implementation. Most participants finish the core setup within the six weeks.
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Then this is the right time. Profit First exposes what is actually happening and helps you make grounded decisions about pricing, expenses, or even whether a property is worth keeping.